One example I just pulled up online: A Comfort Inn in my town has an Expedia rate of $119 available for the 4th of July weekend (2 night stay- 1 king bed for 2 people). This is their "best price guarantee" rate. Your credit card will be charged immediately. But on the hotel website, if you book now for the July 4th weekend and are a member of Choice Privileges (the loyalty program for Comfort Inn) you will pay only $95.20. You'll be charged immediately as well but will save $24 a night! PLUS if you register with Choice Privileges online, you will earn a $50 gift card with your second stay. So if you know or suspect you will be travelling again this summer, this is a quick and easy way to save almost $100 ($24 x 2 nights and a $50 promotional gift card)! As always, read the rules of any promotion, but this is a great deal!
My point is this- don't be just "anybody". Join loyalty clubs for hotels/airlines that you frequent and you will find yourself saving money, getting upgrades, and earning a lot more perks for your work or summer travels. Even if you only stay once or twice in a year, you could still earn free gift cards or free nights! I would be happy to assist anyone who wants more info. Any questions? Ask away!